In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
The most common problem in Google Ads that seriously affects the performance of dynamic remarketing and Smart campaigns. Due to the legislative adjustment of cookies, and the associated need to adjust and revise the measurement of web analytics on the website, we come to a…
If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…