Are you optimising PPC campaigns for trial sign-ups or for submitted enquiry forms, but only a fraction of these “conversions” turn into paying customers? With products that have a longer sales cycle, such as SaaS platforms with a 30-day trial or complex B2B services, the…
Lead Scoring: How to Cut the Cost of PPC Conversions by 30% Read more
Are you creating dozens of beautiful visuals for your campaigns, launching ads and hoping for maximum profits, but the numbers in your e-shop don’t quite match the enthusiastic reports from social networks? In this article we look in detail at why Meta’s modern Andromeda architecture…
Do you also feel, every time you look at your advertising accounts, that bringing a genuinely buying customer to your e-shop gets more expensive month after month? And above all a new one? You are not alone. The golden era of cheap acquisition is gone…
The Key to E-commerce Success in 2026: Increasing Average Order Value (AOV) Read more
You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Artificial intelligence in marketing is no longer the music of the future but daily reality. Plenty of companies jump on the Performance Max or Meta Advantage+ wave, but the results don’t come. Are you wondering why competitors’ campaigns generate orders while yours only spend the…
No Quality Data, No AI: How to Prepare Marketing Campaigns for Automation Read more
The year 2026 is changing digital analytics in a fundamental way. User privacy is coming to the fore, and artificial intelligence in advertising campaigns demands ever higher-quality data. Will you adapt your measurement tools to the new trends and rules, or risk fines and the…
New Year, New Analytics: Measurement Trends and a Tracking Plan for 2026 Read more
The Christmas shopping frenzy is at its peak and you watch customers slip through your fingers. They browse products, add goods to the basket, but don't complete the purchase. Do you know how to effectively reach these hesitant customers and bring them back before they…
Last-Minute Remarketing: Make Full Use of Your Data Read more
You have only one week for the final check of all your systems before the main wave of Christmas shopping, which arrives between 10 and 20 December. If your campaigns do not run properly, conversion tracking fails or your website goes down under the load…
Master the Christmas Season Like a Pro: Free Checklist Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more