Are you preparing discounts and advertising campaigns for Black Friday? Great. But do you know how many potential customers will slip away just before completing a purchase? Conversion rate optimisation (CRO) is no add-on, it is the foundation that decides whether you get hundreds of…
Black Friday Without Lost Data: Squeeze the Most Out of Your Traffic Read more
Black Friday is approaching, and with it the pressure for results, inboxes overflowing with urgent tasks and nervousness about whether everything will turn out as it should. Analytics before Black Friday, however, can save you a lot of stress, money and sleepless nights. Preparing for…
Avoid Chaos: The Benefits of Analytics Before Black Friday Read more
Is Black Friday, Christmas or another period when you expect a surge in sales approaching? Do you have campaigns ready with attractive discounts and creatives? But do you also have quality data that will let your campaigns work effectively? Modern PPC campaigns built on machine…
Preparing PPC Analytics for the Main Season, or Why Modern Campaigns Need Quality Data Read more
Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
Did you know that 80% of your revenue comes from just 20% of your customers? Imagine you could determine exactly who they are. And what's more – that you knew which customers only need a gentle nudge to join those elite 20% as well. This…
Market Segmentation: What RFM Analysis Is and How to Segment Customers Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
We often talk today about “data-driven business/project/marketing management”, how “we are data-driven” or that “we make decisions based on data”. But to do all this, you need the very data that is necessary to get. As many experts and studies have shown, the most valuable…
What does a meaningful measurement strategy include? Read more
The most common problem in Google Ads that seriously affects the performance of dynamic remarketing and Smart campaigns. Due to the legislative adjustment of cookies, and the associated need to adjust and revise the measurement of web analytics on the website, we come to a…
In online marketing, you’ll find several specialisations, with each position targeting slightly different results. With that comes the knowledge of analytics. For an SEO consultant, the main metrics can be the visibility of your brand and your content, the results from organic traffic or domain…