A marketing meeting of a creative team without data is just an argument exercise, with one claim trumping another. Everybody has an opinion. Until the team sees meaningful data, it will not experiment in a targeted way and measure the results, and everything is pointless…
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…
We Are Not Afraid of Offline: Real Simulator Case Study Read more
In this post we look at the STDC framework (See-Think-Do-Care) and how to use it to plan the marketing strategy of your project and company. We answer the questions: How do you start with the STDC framework? How do you work with the STDC framework…
Plan a Marketing Strategy with the STDC Framework (See-Think-Do-Care) Read more
There is a multitude of marketing tools, procedures, frameworks and rules of thumb in the world. After a long process of selecting, testing and trying, we at Archetix gave the green light to the STDC marketing framework as the basic tool we use when working…