These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
As part of our activities, we decided to help startup companies in addition to non-profits. We have created a marketing accelerator for startups and interesting projects. You can read more about what the marketing accelerator offers here. The first company we chose is “ Děláme…
Marketing accelerator for startups and interesting projects Read more
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do this so that we can work differently with these groups in our marketing communications. RFM analysis, or RFM segmentation, is one of the relatively basic…
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part of working procedures. We at Archetix have not been left out and for internal purposes we work with a maturity model that mainly evaluates the…
Evaluation and development of the company’s marketing maturity Read more
As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing maturity, led by our principal analyst Marek Čech. The idea for this workshop comes from the experience we have, like most marketing consultants and…
It consists of five two-hour sessions, where we will teach you how to think about marketing in your project. We will guide you through the creation of the STDC framework, teach you how to think about potential customers and customer paths, show you how to…
Opening a successful café does not mean just renting a space and ordering chairs. If you want to attract your first customers, then besides a good idea you also need a bit of marketing. In this short but valuable post, written by Petra and David…
Whether you are in the B2C market, where you communicate with consumers, or in the B2B market, where you speak directly to your business partners, or in the labour market, where you apply HR marketing practices, the foundation is always the same: you need a…