Google Signals is a service within Google Analytics 4 which, once switched on, allows the property owner to monitor the activity of app users and website visitors and to match together information about the activities of one user across their different devices, such as a…
An event where you do not know in advance who will attend or what the talks will be; it is all created on the spot with paper cards attached to a time schedule. These are not long talks: each lasts about 25 minutes and can…
So much happened in 2022 that it was nice to write it down in the annual report. We would therefore like to present to you the main milestones that have happened in that short period of 365 days and that have changed the way the…
In cooperation with Marketingová Plzeň, Marek Čech opened a webinar on 16 August 2023 at 18:00 on the topic of news and tips in Google Analytics 4 (GA4). Marek focused on the new ways of using GA4 and on experience with using it, and presented…
GA4 Video Webinar: Tips and News After Months in Live Operation Read more
TrueClicks is a leading online platform that helps advertisers optimize their Google Ads campaigns. With TrueClicks, you can get a comprehensive audit of your account, identify and fix issues, and access actionable insights to improve your performance. Whether you are a small business owner, a…
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
A UUID is as unique as, for example, a fingerprint. It is a 128-bit string designed to identify across all platforms, applications, devices and universes. By assigning a UUID parameter you can identify user behaviour very quickly and easily. In modern web and data analytics…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more