Thanks to modern web analytics tools you can obtain valuable information about what is happening on your website, what information or products the customer is interested in and where they came from. You get the chance to offer them goods they showed interest in but…
Benefits of Web Analytics: How to Increase Your Profits? Read more
Business Intelligence (BI) is a great tool, but it is not necessary for everyone. Small companies do not need expensive BI tools, which they will not even have enough staff for, but there are more suitable and cheaper options for them. If such a small…
Make Quick and Effective Decisions Using Business Intelligence Read more
At Archetix we use the Dashlane tool and app as our password manager. It is a simple solution for protecting all of our company data. It makes managing employees easy, generates random passwords and offers two-factor authentication. You can share passwords with the members of…
A Customer Research Report is a great thing if you need to move your business forward. Does your data hide important information that you need to decipher? With data visualisation you can get a complete story or the information you need out of the numbers…
Data transformation for Business Intelligence is essential today for companies that want to gain valuable information from their data and use it in their decision-making. Business Intelligence (BI) is one of the most effective ways of achieving this goal. BI allows companies to obtain, analyse…
Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
Self-service analytics arose from the need for non-technical employees within a company to use Business Intelligence. It therefore allows users across the organisation to access data and create insights without the intervention of a technical expert, external consultants or IT. We class self-service analytics as…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application also offers other sections such as a search engine, news tool and a data insight blog that focuses on all topics related to the real…
We at Archetix use the Slack tool constantly in our everyday work. It is a tool that improves the way we collaborate with people inside and outside our company. It does not matter whether our team members work from the office, from a train or…