Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…
WordPress has become one of the most popular platforms for building websites thanks to its simplicity, flexibility and wide range of available plugins. When implementing web analytics on a WordPress site, it is important to understand the advantages, disadvantages and the tools needed for collecting…
Web Analytics on the WordPress Platform: Advantages, Disadvantages and Necessary Plugins Read more
WordPress, one of the most widely used content management systems in the world, offers a wide range of features for building and managing websites. One of the most important elements that has revolutionised website building is the Elementor Page Builder, which makes it possible to…
WordPress and Elementor: The Power of the CMS and Key Plugins for Efficient Web Building Read more
We attended another MeasureCamp, this time in Vienna. We are bringing back to the Czech Republic new methods, great inspiration and important contacts, and we would like to share them with you. MeasureCamp Vienna ran smoothly, like every previous MC we have been to. As…
Raw data is a very common topic these days. Google Analytics 4 is Google's new analytics tool, and with it came a new data model. The new data model brought the possibility to take all the data and export it to BigQuery, which is part…
In the first part of the article on Google Signals, we described in detail which services within Google Analytics this feature enables. To recap – it allows owners of websites and apps to monitor user activity across different devices. The service connects information about user…
The biggest (and only) marketing event in western Bohemia – about the future of online advertising, performance and brand campaigns, and AI and its implementation in company processes – took place on 25 October 2023 at the Tech Tower in Pilsen. This marketing conference, held…
Data Restart 2023 did not disappoint us again, thanks to packed talks, great organisation of the whole event, excellent food and a super venue. The event took place, as usual, at the Dlabačov Cinema, just like the previous Restarts, and it is a very interesting…
Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…
In today's data boom it is essential to have tools that let you analyse and interpret huge volumes of data efficiently. BigQuery ML is an innovative and powerful tool developed by Google. It combines large-scale data analysis with machine learning directly within Google's popular cloud…
BigQuery ML Video: Harness the Power of Artificial Intelligence for Your Data Read more