Yes, it does. But it can have both a positive and a negative effect. No, you still need user consent to collect data that is subject to consent, but the accuracy can be higher than with client-side measurement. Server-side can be implemented for most of…
Server-Side FAQ: Answers to Frequently Asked Questions Read more
In today's article we compare server-side and client-side measurement, following on from the previous article, where we covered server-side measurement in general terms. Client-side measurement is easy to implement using JavaScript libraries and tags that can be inserted directly into the code of the website…
Server-Side vs. Client-Side Measurement: Which Approach Is Right for You? Read more
Server-side measurement ( tracking) is an increasingly popular topic in web analytics. This measurement approach involves tracking user interactions directly on the server instead of on the client side ( the browser) and offers both several advantages and specific challenges. We decided to split the…
RFM analysis (Recency, Frequency, Monetary) is a popular customer segmentation technique that allows companies to focus on valuable customers and increase their loyalty. Here are some statistics that illustrate how RFM analysis supports e-commerce companies: ➡️ from the website (Google Analytics) It is best to…
Do You Need to Reduce Customer Churn and Maximise Profit? Read more
Family-owned company Ořechy a sušené plody s.r.o., with more than thirty years of experience in the Czech market, operates under the brand Ochutnej Ořech. The company specializes in the production and distribution of high-quality nuts, dried fruits, seeds, and healthy food products, as well as…
From Redesign to Data Revolution: The Success of Ochutnej Ořech Read more
Microsoft Azure is one of the largest and most widely used cloud platforms in the world. It offers a wide range of services for data storage, analytics, application development and data infrastructure. In recent years Azure has become a popular tool not only among developers…
Microsoft Azure: A Comprehensive Tool for Cloud Solutions Read more
Fireflies.ai is an advanced tool that automates the recording, transcription and analysis of meetings. Its aim is to simplify meeting management and thus increase the efficiency of teams and individuals. In this article we look at its key features, advantages, pricing plans and how it…
Fireflies.ai: A Revolution in Automating Meeting Recording and Analysis Read more
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
Data Restart 2024, held on 24 October 2024, as is traditional, thrilled us and moved us up another level. Marek and Veronika attended on behalf of our team. First of all we must highlight that the conference was truly beneficial, with as many as twelve…
Archetix at Data Restart 2024: Inspiration and New Trends in Analytics Read more