In digital marketing, accurately measuring campaign effectiveness is the foundation of success. But how do you tell whether a visitor came from an organic Facebook post, a paid ad or a newsletter? The answer is UTM parameters. In this article we explain in plain language…
What Are UTM Parameters and What Are They Good For? Read more
Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
You may have heard the term “data-driven company”. In short, it is a company that is run by data and gives it the proper role in its decision-making processes. That does not mean you have to be a fanatic about numbers and decide only by…
6 Tips for Working Effectively with Data in Your Company and Not Being Afraid of It Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
Are you wondering how to better visualise and analyse the data from your website or e-shop? Do you need to monitor the performance of online marketing campaigns regularly, but have neither the time nor the expertise to set up complicated analytics tools? Looker Studio (formerly…
Looker Studio (Google Data Studio): What It Is and How GA4 Data Visualisation Works Read more
Did you know that 80% of your revenue comes from just 20% of your customers? Imagine you could determine exactly who they are. And what's more – that you knew which customers only need a gentle nudge to join those elite 20% as well. This…
Market Segmentation: What RFM Analysis Is and How to Segment Customers Read more
In our everyday lives we meet artificial intelligence (AI) more and more often. When Netflix recommends a film, Facebook shows you an ad for a product you were thinking about recently, or when you use a voice assistant on your phone, artificial intelligence is working…
How AI Works: What Artificial Intelligence Is and What It Can Do Read more
Data is no longer just boring numbers in spreadsheets – it is valuable information that can decide the success of your company. In the past, data analysis was the domain of large companies with their own experts. Today it is a necessity for companies of…
Let’s build on our recent articles today and look at how to counter the potential loss of measured data caused by consents or blockers and how to strengthen the protection of sensitive data not only within technology companies. Server-Side Google Tag Manager (SGTM) is a…
Prevent Data Loss with SGTM — Server Side Tag Manager Read more
A data warehouse is a data repository for companies, that is, one place where you find all the data the company has available. Besides better organisation and orientation in the data, it is also a space where analyses can be carried out and where you…
How Can a Data Warehouse Support the Growth of Your Business? Read more