Microsoft Dynamics is a comprehensive suite of applications for managing business processes, focused on CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning). The tool supports companies in managing finance, customer relationships, logistics, sales and marketing. It is used by small and medium-sized companies as…
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Analytics Pioneers Summit is a conference organised for the first time by the Analytics Pioneers group. They are an educational and interest group for analysts from all over Europe and above all from German-speaking countries. Under the baton of the analytics studio Mohr & Stade…
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Google Chrome plugins are a great helper for us at Archetix. In the past we wrote an article about Google Chrome, in which we dealt with its pros and cons, risks, competition and unique features. In this article, however, we want to focus on specific…
Docker is a revolutionary technology that has changed the way applications are developed, distributed, deployed and run. Its ability to package applications and their dependencies into containers gives developers and operators enormous flexibility and efficiency. In this article we look at the basic principles of…
Docker as a Key Part of Modern Data Infrastructure Read more
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive tasks, save time and money, and maximize profit. In this article, we’ll take a closer look at the main advantages and potential disadvantages of automation…
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
The tenth edition of the MeasureCamp Prague 2024 conference definitely did not disappoint us. Archetix went too, but this time as partners! It is great that we can support such a wonderful event, which has such a big impact not only on the web and…
Our Impressions of the MeasureCamp Prague 2024 Conference Read more
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed. Such analysis is increasingly becoming the key to a successful online business, whether it’s an e-shop or a blog. UBA implementation can be done in…
How User Behavior Analysis Can Help Grow Your E-Shop Read more
Google Chrome, developed by Google, is one of the most widely used web browsers in the world. Since its launch in 2008 it has gained huge popularity thanks to its speed, simplicity and wide range of features. In this article we want to assess it…