Marek Čech

Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by […]

Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps

Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend

There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns,

As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing

A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the

Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics

In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4

The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops

This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web