In the constantly evolving world of digital analytics, Google Analytics plays a key role. It helps companies understand user behaviour and make data-driven decisions. Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) are two options from Google. Each is designed to suit specific needs and requirements. Let's look at the differences between GA4 and GA4 360.
Price
One of the main differences between GA4 and GA4 360 is their pricing model. GA4 is available in a free version, which makes it accessible to a wider audience, including small businesses and individual website owners. GA4 360, on the other hand, is a premium, subscription-based service designed for enterprises with more extensive data and reporting needs. GA4 360 offers additional features and support for organisations with higher levels of data traffic.
Data Collection and Retention
GA4 brings a more flexible and user-centred approach to data collection compared with its predecessor, Universal Analytics. It emphasises event tracking, which allows users to define and measure their own interactions. GA4 also has a more lenient data retention policy. GA4 stores user and event data for 2 or 14 months. GA4 360, as the premium version, provides extended data retention options that suit the longer-term needs of enterprise companies.
Machine Learning
Both GA4 and GA4 360 use machine learning to provide advanced insights and predictions. However, GA4 360 has more extensive machine learning capabilities. These include the ability to predict future user behaviour and churn, which helps companies proactively address potential problems and optimise their strategies. These advanced predictive metrics are especially beneficial for large enterprises with complex user journeys.
BigQuery Integration
Both GA4 and GA360 offer seamless integration with BigQuery, the fully managed data warehouse from Google Cloud. This integration allows businesses to export raw, unsampled data to BigQuery, which enables more detailed analyses and report customisation. This feature is particularly valuable for organisations that work with a large volume of data, giving them the flexibility to carry out custom analyses and build sophisticated data models.
Support and Service Level Agreements (SLAs)
Another key difference between GA4 and GA4 360 is the level of support and service commitments. GA4 360 comes with dedicated support from Google Analytics experts, which ensures faster problem resolution and access to premium resources. Service level agreements (SLAs) guarantee a certain level of availability and responsiveness for GA4 360 users, providing higher reliability and support for mission-critical enterprise operations.
| GA4 | GA4 360 | |
|---|---|---|
| Export to BigQuery | 1 million events per day | 20 million events per day |
| Data freshness | 4–8 hours | about an hour |
| Event parameters | 25 | 100 |
| Data sampling thresholds | 10m events | 1b events |
| Custom dimensions | 75 | 225 |
| Custom metrics | 50 | 125 |
| Conversions | 30 | 50 |
| Audiences | 100 | 400 |
| Explorations | 200 per user 500 shared per property | 200 per user 1000 shared per property |
| Unsampled reports | no | yes (up to 1b events) |
| Ads | yes (limited) | yes (synchronises audiences 4×) |
| Ads Manager | yes (limited) | yes (higher limit) |
| Subproperties | no | yes |
| Roll-up properties | no | yes |
| Custom roles | no | yes |
| Data retention | up to 14 months | up to 50 months |
| Custom tables | no | yes |
| CRM integration | no | yes (Salesforce Cloud) |
Overall, although Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) share a foundation in modern analytics practices, GA4 360 stands out as a premium offering designed for enterprises with specific needs. The choice between GA4 and GA4 360 depends on factors such as the scale of operations, data requirements and the level of support and customisation. It is important for companies to understand the differences in order to choose the analytics solution that best matches their goals and growth plans. GA4 360 is recommended at around 1 million users a month and provides technical support.
❓ Do you need help with the choice, or do you have a question about GA4/GA4 360? We are here for you and will be happy to help with your problem! Just contact us. 🙂
Sources:
https://www.optimizesmart.com/ga4-vs-ga4-360-what-is-the-difference/
https://www.napkyn.com/blog-new/key-differences-between-ga4-360-ga4-standard
https://support.google.com/analytics/answer/11198161?hl=en&ref_topic=13818299&sjid=7192761679237989225-EU