Google Partners Certification
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data […]
What are UTM parameters and what are they used for?
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of
What are UTM parameters and what are they used for? Read more
Web speed – metrics and values
Frequently used metrics and their recommended values. First Paint (FP) First paint indicates the time when the browser depicted the
Website speed – why does it matter?
We regularly encounter “I have a slow website” or “we need a new website, this one is already slow”. Although
Automated testing of data layer implementation
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno.