BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of course, Google security is based on the principle of least privilege. Cloud functions are triggered by: HTTP Triggers, Cloud Pub/Sub Triggers, Cloud Storage Triggers, Direct…
Google Storage is a file hosting service. To simplify the picture, Google Storage provides businesses that need to primarily machine work with files the same as, for example, Google Drive, Microsoft OneDrive, and many others. It provides space for personal use or for sharing between…
As part of our activities, we decided to help startup companies in addition to non-profits. We have created a marketing accelerator for startups and interesting projects. You can read more about what the marketing accelerator offers here. The first company we chose is “ Děláme…
Marketing accelerator for startups and interesting projects Read more
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…
Do you remember the time when you simply wanted to connect data from your e-shop, Google Ads campaigns and CRM, and instead ended up with dozens of Excel spreadsheets, three different passwords and the feeling that learning quantum physics would be easier? This is exactly…
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Frequently used metrics and their recommended values. First paint indicates the time when the browser depicted the first color on the screen. This refers to a non-default background colour, not to a default background colour. For better understanding, we can consider the first paint as…
At the beginning of July we again took part in the MeasureCamp analytics conference, this time the European one, which was held online. It included various talks, one of them by a foreign analyst named Fred Pike, who spoke about the useful extensions he uses…
We regularly encounter “I have a slow website” or “we need a new website, this one is already slow”. Although undoubtedly, everything is accelerating these days, and not just websites. We must realize what we are actually dealing with. There are several reasons for this…