For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and […]
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
Travelcircus.de is a major online platform specialising in travel and leisure offers. Their commitment to providing exceptional travel experiences led
Improving data and analytics maturity for Travelcircus.de Read more
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very
