You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
Zaslat.cz, a price comparison engine for shipping services, has been on the market since 2014. It was already a successful startup at the beginning of its business due to the integration of GLS, Geis and Toptrans, which are some of the most used shipping companies…
Case study: how Zaslat.cz is transforming logistics Read more
Smartlook published (17.9. 2020) without any major launch the possibility to use REST API for downloading data from Smartlook. This takes the possibility of using the tool to the next level, where the data is no longer only in the tool but part of it…
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
Thanks to modern web analytics tools you can obtain valuable information about what is happening on your website, what information or products the customer is interested in and where they came from. You get the chance to offer them goods they showed interest in but…
Benefits of Web Analytics: How to Increase Your Profits? Read more
Business Intelligence (BI) is a great tool, but it is not necessary for everyone. Small companies do not need expensive BI tools, which they will not even have enough staff for, but there are more suitable and cheaper options for them. If such a small…
Make Quick and Effective Decisions Using Business Intelligence Read more
Self-service analytics arose from the need for non-technical employees within a company to use Business Intelligence. It therefore allows users across the organisation to access data and create insights without the intervention of a technical expert, external consultants or IT. We class self-service analytics as…
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application also offers other sections such as a search engine, news tool and a data insight blog that focuses on all topics related to the real…