When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…
Do you remember the time when you simply wanted to connect data from your e-shop, Google Ads campaigns and CRM, and instead ended up with dozens of Excel spreadsheets, three different passwords and the feeling that learning quantum physics would be easier? This is exactly…
Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly so they don’t lose valuable data unnecessarily. Very often we encounter incorrect setup of the tools, but also incorrect use and wrong view of the…
The features of Looker Studio (a visualisation tool) are constantly evolving. Looker Studio (Google Data Studio) came out at the end of last week with a new feature that made us very happy. In the past it was only possible to add and name individual…
New Features in Looker Studio – Advanced Navigation (Menu) Read more
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and intuitive tool for creating visualizations from connected data and has a nice set of benefits. In many cases, the biggest advantage is that the tool…
Google Data Studio (Looker Studio) – visualization tool Read more
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
New Features in Looker Studio (Google Data Studio) Read more
In cooperation with Collabim, the most widely used SEO tool in the Czech Republic, we have prepared a free Google Data Studio report template for everyone interested in the options for reporting online marketing channels (Google Ads, Sklik and the impact of SEO) in the…
Google Data Studio Report for Evaluating the Effectiveness of Marketing Channels Read more