Are you optimising PPC campaigns for trial sign-ups or for submitted enquiry forms, but only a fraction of these “conversions” turn into paying customers? With products that have a longer sales cycle, such as SaaS platforms with a 30-day trial or complex B2B services, the…
Lead Scoring: How to Cut the Cost of PPC Conversions by 30% Read more
Are you creating dozens of beautiful visuals for your campaigns, launching ads and hoping for maximum profits, but the numbers in your e-shop don’t quite match the enthusiastic reports from social networks? In this article we look in detail at why Meta’s modern Andromeda architecture…
Do you also feel, every time you look at your advertising accounts, that bringing a genuinely buying customer to your e-shop gets more expensive month after month? And above all a new one? You are not alone. The golden era of cheap acquisition is gone…
The Key to E-commerce Success in 2026: Increasing Average Order Value (AOV) Read more
You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Artificial intelligence in marketing is no longer the music of the future but daily reality. Plenty of companies jump on the Performance Max or Meta Advantage+ wave, but the results don’t come. Are you wondering why competitors’ campaigns generate orders while yours only spend the…
No Quality Data, No AI: How to Prepare Marketing Campaigns for Automation Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
Imagine you are the captain of a ship and a storm is approaching. You have two options – rely on old navigation that occasionally drops out, or invest in a reliable system that will guide you safely through even the worst weather. For e-commerce, the…
Server-Side Tracking: Why It Matters Especially in Q4 Read more
Black Friday, Cyber Monday and Christmas are approaching, and with them the biggest sales opportunities of the year. You have your campaigns ready, budgets approved, discounts set. But how will you evaluate what really works? Are you making decisions based on accurate data, or just…
The Importance of the Data Layer Before Launching Campaigns for Big Events Read more
Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…