GA4/UA vs BigQuery
A very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 …
Power BI
Power BI is a visualisation tool from Microsoft that is one of the most used tools for creating visualisation reports …
Cookie tips from the analyst practice
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force …
How to set up TikTok Pixel
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added …
Case Study: Flat Zone
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application …
How to set up a project in Google Cloud
This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method …
Keboola
The Keboola tool presents itself as a one-stop shop for more or less everything to do with data. We see …
BigQuery – Google Cloud Platform
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. …
Google Analytics – Firebase
Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original …
Google Cloud Functions
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of …