This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method on a new account (Gmail or Google Workspace), you will get a one-year trial version with $300 credit that will allow you to fully test…
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…
Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original Google Analytics SDK that bending Google Analytics for mobile apps had and whose support ended in 2019. Things have changed a lot and now developers…
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of course, Google security is based on the principle of least privilege. Cloud functions are triggered by: HTTP Triggers, Cloud Pub/Sub Triggers, Cloud Storage Triggers, Direct…
Google Storage is a file hosting service. To simplify the picture, Google Storage provides businesses that need to primarily machine work with files the same as, for example, Google Drive, Microsoft OneDrive, and many others. It provides space for personal use or for sharing between…
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…
Do you remember the time when you simply wanted to connect data from your e-shop, Google Ads campaigns and CRM, and instead ended up with dozens of Excel spreadsheets, three different passwords and the feeling that learning quantum physics would be easier? This is exactly…
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud services including computing, data storage, data analytics and machine learning along with a suite of management tools. In our opinion, it no longer makes sense…
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
New Features in Looker Studio (Google Data Studio) Read more