Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Google Chrome, developed by Google, is one of the most widely used web browsers in the world. Since its launch in 2008 it has gained huge popularity thanks to its speed, simplicity and wide range of features. In this article we want to assess it…
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and touchpoints contribute to the final decision is crucial. This is where Attribution Modeling comes into play, becoming a key tool for identifying the most…
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
In our previous article we introduced what the Measurement Protocol (MP) actually is, what its pros and cons are and how it can be used, including specific examples. Now let's look at how an MP setup is actually done. Before you start setting up the…
Filip Jašek is a great enthusiast not only in Artificial Intelligence, but also in technological innovations and development. Besides neural networks, he enjoys climbing, nature and cooking. He started in nvias as a lecturer and mentor in several workshops (e.g. Minecraft). Gradually he started creating…
Interview with Filip Jasek – AI Discovery Show and Artificial Intelligence (AI) Read more
Google Workspace, formerly G Suite, offers a dynamic set of cloud-based productivity and collaboration tools. It has revolutionized the way we work and communicate, providing a range of features and benefits for both individuals and businesses. We use Google Workspace in our work every day…
In the constantly evolving world of digital analytics, Google Analytics plays a key role. It helps companies understand user behaviour and make data-driven decisions. Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) are two options from Google. Each is designed to suit specific…
If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…