Thanks to modern web analytics tools you can obtain valuable information about what is happening on your website, what information or products the customer is interested in and where they came from. You get the chance to offer them goods they showed interest in but…
Benefits of Web Analytics: How to Increase Your Profits? Read more
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
All conferences are always a great opportunity for us to draw inspiration for the coming months. That is why we are glad when one big conference per season is interspersed with meetups, which tend to go into more detail on a specific topic. That then…
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno. We don’t like wasting the skills of handy analysts. If you feel about it the same way, and still don’t want to manually go through…
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
Unifying web analytics across Molson Coors projects Read more
At the end of March 2019 Google released a new trigger (a rule of behaviour) for Google Tag Manager (GTM) called Trigger Group. Let us take a look at what it does. This trigger brings nothing groundbreakingly new to GTM. I had expected it ever…
An evergreen topic of many analytics and marketing blogs. A case study for the drawer or a really useful thing? What do Archetix say? It can be done, BUT without the user’s consent to share their location from the browser it is useless. In the…