For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
Kvalitní fotky is a Czech family-owned company from Pelhřimov that has been living photography for more than 20 years. They started with traditional film processing, later moved into digital photography, and today they are one of the top players in the photo products industry. Every…
Kvalitní fotky: How We Built Analytics and Delivered Data for Email Automation Read more
The Management of Information Technologies of the City of Pilsen (SITMP) manages a large ecosystem of public administration websites and online citizen services. Each website serves a different purpose and has its own specific functionality. The goal of the cooperation was to build a unified…
Super zoo is one of the largest pet supplies retailers in Central Europe. In the Czech Republic and Slovakia, it runs hundreds of brick-and-mortar stores as well as a successful e-shop, which has become an important part of its business in recent years. The company…
Super zoo – How We Tamed Data for International Expansion Read more
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed. Such analysis is increasingly becoming the key to a successful online business, whether it’s an e-shop or a blog. UBA implementation can be done in…
How User Behavior Analysis Can Help Grow Your E-Shop Read more
Microsoft UET (Universal Event Tracking), often called Bing Tag, is a tool that provides advertisers on the Bing platform with the ability to track and analyse user behaviour on websites. This functionality is key to effectively managing ad campaigns and optimising ad performance on Bing…
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
WordPress has become one of the most popular platforms for building websites thanks to its simplicity, flexibility and wide range of available plugins. When implementing web analytics on a WordPress site, it is important to understand the advantages, disadvantages and the tools needed for collecting…
Web Analytics on the WordPress Platform: Advantages, Disadvantages and Necessary Plugins Read more