Updated: 19 March 2020 18:52 Thanks to Petr Krauz for valuable comments and additions to some sections. The Archetix team is trying in this period to help clients, smaller and larger companies, whose plans, work and income have been significantly complicated by the current COVID-19…
Marketing and Analytics in Times of Crisis + a Managers’ Overview to Check Read more
Culture has been a very hot topic in recent days, above all the scramble for the post of minister of culture. This year we too decided to get involved in this essential part of human existence. But do not be misled: our involvement was not…
You may be wondering why the analytics studio Archetix is teaming up with Prvákoviny ZČU, the conference for students starting their first year at the University of West Bohemia. It is quite simple. Prvákoviny ZČU is an event run this year, for the tenth time…
Archetix Supports the Freshers’ Events at the University of West Bohemia Read more
The story of how we said goodbye to all the Trellos, Teamworks, BaseCamps and Asanas and are now cruising along on the nice Czech Caflou! You could almost say that not only in grocery shopping, but also in choosing technologies and platforms, you can buy…
A marketing meeting of a creative team without data is just an argument exercise, with one claim trumping another. Everybody has an opinion. Until the team sees meaningful data, it will not experiment in a targeted way and measure the results, and everything is pointless…