The Data Date event, run by Taste, took place on 4 August 2022 and our Archetix team was very happy to attend. We listened to several interesting talks by the speakers Aneta Hejnová, Jakub Novotný and Radek Kupr, who covered topics such as GA4 and…
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data preparation of successful campaigns for our clients. High quality campaigns enable our clients to grow their business, and for us, that translates into happy customers…
The year 2021 meant a lot to us. We have experienced many difficult situations in terms of health and society as a whole, but also many work challenges and joys. Join us to see how 2021 was for Archetix, what collaborations we managed to establish…
In the early hours of 24 February 2022 Russia’s invasion of Ukraine began. Our whole team cares about this conflict and we call on everyone to think twice about their reactions on social networks in light of current events. The photos, videos and texts that…
Let’s Support Ukraine Through Our Behaviour in the Digital World Read more
Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly so they don’t lose valuable data unnecessarily. Very often we encounter incorrect setup of the tools, but also incorrect use and wrong view of the…
There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns, it’s all about performance for money well spent, for SEO it can be visibility and support for long-tail queries, for email marketing it’s customer care…
What an SEO specialist should know about analytics Read more
Let us look at what happened in 2020 at Archetix, what new collaborations we started and how we are doing at fulfilling our own vision. “In 2020 we managed to expand the team with a new person, the analyst Kristýna, who works on our clients’…
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud services including computing, data storage, data analytics and machine learning along with a suite of management tools. In our opinion, it no longer makes sense…
How does a customer navigate through my website? How effective are my advertising campaigns? Is the customer proceeding with the purchasing process correctly and without problems? How do I customize my website to boost sales? All of these, and much more, are questions that web…
Marketing is a very fast-developing field, so it is necessary to continuously analyse the data collected and adapt to current trends. Which topics were searched for worldwide last year and what interests users? You can read all of this in our article, where we selected…