Microsoft Azure is one of the largest and most widely used cloud platforms in the world. It offers a wide range of services for data storage, analytics, application development and data infrastructure. In recent years Azure has become a popular tool not only among developers…
Microsoft Azure: A Comprehensive Tool for Cloud Solutions Read more
Fireflies.ai is an advanced tool that automates the recording, transcription and analysis of meetings. Its aim is to simplify meeting management and thus increase the efficiency of teams and individuals. In this article we look at its key features, advantages, pricing plans and how it…
Fireflies.ai: A Revolution in Automating Meeting Recording and Analysis Read more
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
Data Restart 2024, held on 24 October 2024, as is traditional, thrilled us and moved us up another level. Marek and Veronika attended on behalf of our team. First of all we must highlight that the conference was truly beneficial, with as many as twelve…
Archetix at Data Restart 2024: Inspiration and New Trends in Analytics Read more
Microsoft Dynamics is a comprehensive suite of applications for managing business processes, focused on CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning). The tool supports companies in managing finance, customer relationships, logistics, sales and marketing. It is used by small and medium-sized companies as…
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Analytics Pioneers Summit is a conference organised for the first time by the Analytics Pioneers group. They are an educational and interest group for analysts from all over Europe and above all from German-speaking countries. Under the baton of the analytics studio Mohr & Stade…
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Google Chrome plugins are a great helper for us at Archetix. In the past we wrote an article about Google Chrome, in which we dealt with its pros and cons, risks, competition and unique features. In this article, however, we want to focus on specific…