Docker is a revolutionary technology that has changed the way applications are developed, distributed, deployed and run. Its ability to package applications and their dependencies into containers gives developers and operators enormous flexibility and efficiency. In this article we look at the basic principles of…
Docker as a Key Part of Modern Data Infrastructure Read more
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive tasks, save time and money, and maximize profit. In this article, we’ll take a closer look at the main advantages and potential disadvantages of automation…
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
The tenth edition of the MeasureCamp Prague 2024 conference definitely did not disappoint us. Archetix went too, but this time as partners! It is great that we can support such a wonderful event, which has such a big impact not only on the web and…
Our Impressions of the MeasureCamp Prague 2024 Conference Read more
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed. Such analysis is increasingly becoming the key to a successful online business, whether it’s an e-shop or a blog. UBA implementation can be done in…
How User Behavior Analysis Can Help Grow Your E-Shop Read more
Google Chrome, developed by Google, is one of the most widely used web browsers in the world. Since its launch in 2008 it has gained huge popularity thanks to its speed, simplicity and wide range of features. In this article we want to assess it…
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and touchpoints contribute to the final decision is crucial. This is where Attribution Modeling comes into play, becoming a key tool for identifying the most…
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
This article focuses on the main benefits of connecting advertising platforms with Shoptet. It describes the basic procedure for connecting the data and gives tips on best practice for tracking conversions and optimising advertising campaigns using the connected Shoptet data. At a time when competition…
Connecting Advertising Platforms with Shoptet: The Key to More Effective Marketing Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
Python is a modern, highly successful programming language which, since its creation in 1991, has gained enormous popularity in various areas of software development, including web applications, scientific research and, above all, data analytics. Its creator is Guido van Rossum, who designed Python as a…
Postman is a robust tool for developing and testing APIs (Application Programming Interface). It has become an integral part of the workflow of many developers around the world. In this article we want to focus on its main advantages and shortcomings, how you can use…