Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
You may have heard the term “data-driven company”. In short, it is a company that is run by data and gives it the proper role in its decision-making processes. That does not mean you have to be a fanatic about numbers and decide only by…
6 Tips for Working Effectively with Data in Your Company and Not Being Afraid of It Read more
Did you know that 80% of your revenue comes from just 20% of your customers? Imagine you could determine exactly who they are. And what's more – that you knew which customers only need a gentle nudge to join those elite 20% as well. This…
Market Segmentation: What RFM Analysis Is and How to Segment Customers Read more
Let’s build on our recent articles today and look at how to counter the potential loss of measured data caused by consents or blockers and how to strengthen the protection of sensitive data not only within technology companies. Server-Side Google Tag Manager (SGTM) is a…
Prevent Data Loss with SGTM — Server Side Tag Manager Read more
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
In our previous article we introduced what the Measurement Protocol (MP) actually is, what its pros and cons are and how it can be used, including specific examples. Now let's look at how an MP setup is actually done. Before you start setting up the…
In this article you will find the materials for the talk Analytics F*ckups and How to Avoid Them by our director and head of the analytics department Marek Čech from the Czech Online Expo 2024 conference. In his talk Marek shared links to supplementary materials…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method on a new account (Gmail or Google Workspace), you will get a one-year trial version with $300 credit that will allow you to fully test…
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do this so that we can work differently with these groups in our marketing communications. RFM analysis, or RFM segmentation, is one of the relatively basic…