You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Companies that start working with data systematically usually run into the same question sooner or later: Should we hire an in-house analyst, or work with an external analytics team? From our experience, though, this is not an either–or decision. The best results come from companies…
Internal Analyst vs. External Team: Why the Best Results Come from Combining Both Read more
Perhaps you have a website or an e-shop. Perhaps you invest money in advertising, social networks or content. But do you really know what is happening on your website? How many people visit it, where they come from, what interests them and why in the…
The Christmas shopping frenzy is at its peak and you watch customers slip through your fingers. They browse products, add goods to the basket, but don't complete the purchase. Do you know how to effectively reach these hesitant customers and bring them back before they…
Last-Minute Remarketing: Make Full Use of Your Data Read more
You have only one week for the final check of all your systems before the main wave of Christmas shopping, which arrives between 10 and 20 December. If your campaigns do not run properly, conversion tracking fails or your website goes down under the load…
Master the Christmas Season Like a Pro: Free Checklist Read more
On 19 August 2025 Microsoft Clarity announced a major novelty: integration with Google Consent Mode. This novelty was supposed to launch as early as mid-September. Thanks to it, Clarity can read and respect on its own the user consents that you set up through the…
Microsoft Clarity Has Started to Require Consent from Your Cookie Banner Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more
Imagine Excel with millions of rows of data. It would drive you mad, but there is a tool that can find its way around it without any problem. BigQuery is a data warehouse from Google. It can work with huge amounts of data quickly and…
What Is BigQuery? How the Google Cloud Tool Works and How to Store Data in It Read more