UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Frequently used metrics and their recommended values. First paint indicates the time when the browser depicted the first color on the screen. This refers to a non-default background colour, not to a default background colour. For better understanding, we can consider the first paint as…
As you may have read on the Czech internet, Seznam came out in April 2017 with a novelty in the form of Seznam Webmaster. This platform, or interface if you like, can be compared to what Google Search Console offers. Its main function at the…
How to Get Data from Seznam Webmaster into a Google Document Read more
An evergreen topic of many analytics and marketing blogs. A case study for the drawer or a really useful thing? What do Archetix say? It can be done, BUT without the user’s consent to share their location from the browser it is useless. In the…