From Redesign to Data Revolution: The Success of Ochutnej Ořech
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Web Analytics: Black Friday and How to Maximize This Phenomenon
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but
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Customer Journey Analysis: Understand Your Users’ Behavior
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior
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Real-time Analytics: Support Your Decisions with Data
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the
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Simplified Guide to Excluding Internal Traffic in GA4
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key
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Automation in E-Commerce: Boosting Efficiency and Profitability
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive
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How User Behavior Analysis Can Help Grow Your E-Shop
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed.
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Attribution Modeling: Identifying the Most Effective Marketing Channels
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and
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Customer Experience (CX) Analysis: The Key to Growth and Prosperity
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data
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ChatGPT and how we use it at Archetix
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence developed by OpenAI. It uses an advanced language processing model