When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
Smartlook has come up with another great new feature that puts it on a par with the big competitors and with environments for developing and measuring mobile apps such as Google Firebase (specifically the Crashlytics or Error Reporting module), Sentry, Raycast or Bugsnag. From the…
The Czech CRM tool Caflou is among our most used internal tools. At Archetix we open it every day, assign tasks, track the time spent on individual tasks, communicate through tasks with the whole team and external contractors, manage finances and much more. Caflou gives…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
All conferences are always a great opportunity for us to draw inspiration for the coming months. That is why we are glad when one big conference per season is interspersed with meetups, which tend to go into more detail on a specific topic. That then…
This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method on a new account (Gmail or Google Workspace), you will get a one-year trial version with $300 credit that will allow you to fully test…
NASA Space Apps Challenge is a weekend-long hackathon held in cooperation primarily with NASA, ESA and other space agencies around the world on 1–2 October 2022. This year, for the first time, this unconventional hackathon was also held physically in the Czech Republic, in the…
NASA Space Apps Challenge 2022 – Can AI preserve our science legacy? Read more
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…
Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original Google Analytics SDK that bending Google Analytics for mobile apps had and whose support ended in 2019. Things have changed a lot and now developers…
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of course, Google security is based on the principle of least privilege. Cloud functions are triggered by: HTTP Triggers, Cloud Pub/Sub Triggers, Cloud Storage Triggers, Direct…