Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by adjusting the page after loading or redirecting. It can also manage the personalization of page content for specific groups of users. Think of A/B tests…
Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps and create remarketing audiences based on it. You can evaluate the conversion rates of your campaigns through events. Some events can be set up…
Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend Google services such as Gmail, Docs, Drive, create Chrome extensions, develop data connectors for Google Data Studio or create standalone web applications. If your business…
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Data processing and transformation within ETL processes is performed in a wide range of tools – for example, Google BigQuery, Keboola or Data Studio. For clarity, easy control of the entire data flow and easier orientation when editing or managing, it is important for us…
Visualization of ETL process in AppScript environment Read more
There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns, it’s all about performance for money well spent, for SEO it can be visibility and support for long-tail queries, for email marketing it’s customer care…
What an SEO specialist should know about analytics Read more
Frequently used metrics and their recommended values. First paint indicates the time when the browser depicted the first color on the screen. This refers to a non-default background colour, not to a default background colour. For better understanding, we can consider the first paint as…
As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing maturity, led by our principal analyst Marek Čech. The idea for this workshop comes from the experience we have, like most marketing consultants and…
A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the quantitative (Google Analytics, Adobe Analytics, Matomo). At Archetix, we use a set of tools that only when used synergistically will deliver the expected results and…
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and intuitive tool for creating visualizations from connected data and has a nice set of benefits. In many cases, the biggest advantage is that the tool…
Google Data Studio (Looker Studio) – visualization tool Read more