At the beginning of July we again took part in the MeasureCamp analytics conference, this time the European one, which was held online. It included various talks, one of them by a foreign analyst named Fred Pike, who spoke about the useful extensions he uses…
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started to feel the limits of Excel or online spreadsheets? And do you use all your data? If you answered YES to all three questions, then…
Data Connection from Marketing Systems and Databases Read more
Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics allows you to measure your website traffic and display it in clear reports. Its history dates back to 2006 when Google bought the company Urchin…
In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…
The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops and content and educational websites for individual brands and divisions – Weber, Isover and Rigips. They were looking for a solution that would allow them…
Case study: Saint Gobain explored success in Digital Marketing Read more
The most common tool for marketing and web analysis today is undoubtedly Google Analytics. But this tool is far from the only one you can use to analyse your website. For example, comparative analysis of server logs could be used as an extension. A server…
Server log analysis or how to get valuable information about a website Read more
Let us look at what happened in 2020 at Archetix, what new collaborations we started and how we are doing at fulfilling our own vision. “In 2020 we managed to expand the team with a new person, the analyst Kristýna, who works on our clients’…
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud services including computing, data storage, data analytics and machine learning along with a suite of management tools. In our opinion, it no longer makes sense…
We regularly encounter “I have a slow website” or “we need a new website, this one is already slow”. Although undoubtedly, everything is accelerating these days, and not just websites. We must realize what we are actually dealing with. There are several reasons for this…
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno. We don’t like wasting the skills of handy analysts. If you feel about it the same way, and still don’t want to manually go through…