In the early hours of 24 February 2022 Russia’s invasion of Ukraine began. Our whole team cares about this conflict and we call on everyone to think twice about their reactions on social networks in light of current events. The photos, videos and texts that…
Let’s Support Ukraine Through Our Behaviour in the Digital World Read more
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do this so that we can work differently with these groups in our marketing communications. RFM analysis, or RFM segmentation, is one of the relatively basic…
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a stage where it needed to optimize and standardize the measurement of its website and the SaaS application itself. As for any SaaS tool, segmentation and…
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you were used to in GA3 are not yet in GA4. Some of these features make data analysis difficult and cause wrinkles for many specialists. These…
Chances are you’ve come across Google Analytics (also referred to as Universal Analytics) in the past. The great thing about this tool is that it has a range of ready-made reports and insights that are easy to look into. If we look at working in…
Analytics and working with data have been a big topic in recent years, which is of course a good thing. Measuring and evaluating data is more or less there for anyone who has a business tied to an online environment. Both an owner of a…
Do you remember the time when you simply wanted to connect data from your e-shop, Google Ads campaigns and CRM, and instead ended up with dozens of Excel spreadsheets, three different passwords and the feeling that learning quantum physics would be easier? This is exactly…
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part of working procedures. We at Archetix have not been left out and for internal purposes we work with a maturity model that mainly evaluates the…
Evaluation and development of the company’s marketing maturity Read more
Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly so they don’t lose valuable data unnecessarily. Very often we encounter incorrect setup of the tools, but also incorrect use and wrong view of the…
The features of Looker Studio (a visualisation tool) are constantly evolving. Looker Studio (Google Data Studio) came out at the end of last week with a new feature that made us very happy. In the past it was only possible to add and name individual…
New Features in Looker Studio – Advanced Navigation (Menu) Read more