Black Friday is approaching, and with it the pressure for results, inboxes overflowing with urgent tasks and nervousness about whether everything will turn out as it should. Analytics before Black Friday, however, can save you a lot of stress, money and sleepless nights. Preparing for…
Avoid Chaos: The Benefits of Analytics Before Black Friday Read more
On Thursday 22 October the next edition of the great event Data Restart 2025 took place, focusing on various topics from data and web analytics, BI and AI. This year’s Data Restart had several talks from different areas of data analytics, from the principles, benefits…
Is Black Friday, Christmas or another period when you expect a surge in sales approaching? Do you have campaigns ready with attractive discounts and creatives? But do you also have quality data that will let your campaigns work effectively? Modern PPC campaigns built on machine…
Preparing PPC Analytics for the Main Season, or Why Modern Campaigns Need Quality Data Read more
Christmas campaign investments come to CZK 2 million. Facebook reports 500 conversions, Google Analytics shows 350 and the e-shop records 420 actual orders. Which number do you believe? And which channel brought the most valuable customers? Dozens of companies face this situation every year, launching…
Your Christmas Campaigns Will Make No Sense Without a Measurement Strategy Read more
Imagine you are the captain of a ship and a storm is approaching. You have two options – rely on old navigation that occasionally drops out, or invest in a reliable system that will guide you safely through even the worst weather. For e-commerce, the…
Server-Side Tracking: Why It Matters Especially in Q4 Read more
Black Friday, Cyber Monday and Christmas are approaching, and with them the biggest sales opportunities of the year. You have your campaigns ready, budgets approved, discounts set. But how will you evaluate what really works? Are you making decisions based on accurate data, or just…
The Importance of the Data Layer Before Launching Campaigns for Big Events Read more
If you want your business to succeed in the digital world, you need to track where the visitors to your website come from, what they do on it and whether they buy. For every such piece of information and every tool you use, you need…
What Is Google Tag Manager, How to Set It Up and How Does It Work? Read more
An (un)conference where the programme is born on the spot. Paper cards, a time schedule, 25-minute slots, a mix of Czech and English and hundreds of people who voluntarily spend a Saturday on analytics. This year the eleventh edition took place at the premises of…
Measure Camp Brno 2025 – Valuable Takeaways from the Conference Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more
Imagine Excel with millions of rows of data. It would drive you mad, but there is a tool that can find its way around it without any problem. BigQuery is a data warehouse from Google. It can work with huge amounts of data quickly and…
What Is BigQuery? How the Google Cloud Tool Works and How to Store Data in It Read more