For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and touchpoints contribute to the final decision is crucial. This is where Attribution Modeling comes into play, becoming a key tool for identifying the most…
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
This article focuses on the main benefits of connecting advertising platforms with Shoptet. It describes the basic procedure for connecting the data and gives tips on best practice for tracking conversions and optimising advertising campaigns using the connected Shoptet data. At a time when competition…
Connecting Advertising Platforms with Shoptet: The Key to More Effective Marketing Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
Python is a modern, highly successful programming language which, since its creation in 1991, has gained enormous popularity in various areas of software development, including web applications, scientific research and, above all, data analytics. Its creator is Guido van Rossum, who designed Python as a…
Postman is a robust tool for developing and testing APIs (Application Programming Interface). It has become an integral part of the workflow of many developers around the world. In this article we want to focus on its main advantages and shortcomings, how you can use…
Google Cloud Run is a revolutionary service offered by Google that allows developers to easily run containerised applications without the need to manage servers. This article focuses on what Cloud Run is used for, its advantages and disadvantages, how it relates to the server-side measurement…
Google Cloud Run: A Modern Way to Deploy Applications Read more
In our previous article we introduced what the Measurement Protocol (MP) actually is, what its pros and cons are and how it can be used, including specific examples. Now let's look at how an MP setup is actually done. Before you start setting up the…
A VPN (Virtual Private Network) is one of the key tools that can help secure your data and anonymise your online activity. That is why we have prepared an article explaining what a VPN is, what it is used for, what its advantages and disadvantages…
Adobe XD is a modern tool developed by Adobe for creating designs and prototypes of user interfaces (UI) and user experiences (UX). It has become one of the most popular tools among designers thanks to its simplicity, speed and robust features. Adobe XD (= Adobe…
Google Vertex AI Search for Retail is a comprehensive solution for e-commerce platforms that uses the latest artificial intelligence (AI) and machine learning technology to deliver highly personalised search results and product recommendations. The technology is designed to improve the customer experience, increase conversion rates…
Google Vertex AI Search for Retail: Personalised Search and Recommendations Read more