Reference: Outdoor Concept
We have been taking care of Outdoor Concept’s analytics since 2019. As part of the Outdoor Concept group, we have now […]
Case study: analytics for NanoSPACE
The Czech family company nanoSPACE was the first manufacturer in the world in the field of anti-mite coatings, blankets and
Google Retail API
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by
Annual Report 2021
The year 2021 meant a lot to us. We have experienced many difficult situations in terms of health and society
Google Universal Analytics (GA3) is ending, what to do now?
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in
Google Universal Analytics (GA3) is ending, what to do now? Read more
RFM analysis / customer segmentation
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do
Smartlook reference
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a
Setting up content grouping in Google Analytics 4
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you
The analytical minimum or what to measure on the ground floor and what is the baseline measurement for us
Analytics and working with data have been a big topic in recent years, which is of course a good thing.
Evaluation and development of the company’s marketing maturity
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part
Evaluation and development of the company’s marketing maturity Read more