In a digital world where users navigate across various online platforms, it is crucial for businesses to understand their users’ behavior. This knowledge enables them to create relevant strategies, target their audience more effectively, and optimize the user experience (UX). To achieve this essential perspective…
Cross-platform Analytics: A Comprehensive View of User Behavior Read more
Deepnote is an online programming environment. It is a simple tool for teams where users can connect, explore and analyse their data together. They can create real-time versions and easily share and present the edited output to end users. Which package would be most suitable…
For your e-commerce to grow, every investment in marketing and website optimisation must translate into tangible results. How do you do that? This is where measuring return on investment (ROI) comes in. It allows companies to analyse the effectiveness of their marketing activities and make…
Measuring Return on Investment (ROI) in E-Commerce: What Really Pays Off? Read more
In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and data analytics to obtain detailed statistics and insights into their customers’ behavior, seeking valuable information to enhance their products and services. However, there’s a…
The Dilemma of Collecting More Data Than Necessary Read more
Travelcircus.de is a major online platform specialising in travel and leisure offers. Their commitment to providing exceptional travel experiences led them to the decision to seek out specialists in optimising their data and analytics infrastructure. This case study focuses on the collaboration between Travelcircus.de and…
Improving data and analytics maturity for Travelcircus.de Read more
Update 24 April 2024: the end of third-party cookies is, according to new information, being pushed to the beginning of 2025. So we will have to wait a while for the changes. At the moment there is a lot of talk about Consent Mode v2…
Consent Mode v2 and the End of Third-Party Cookies: New Pitfalls for Advertising Systems Read more
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is…
Pinterest Tag: Increase the success of your Pinterest campaigns Read more
In a digital universe full of data and online adventures, the ethics of using this information is becoming a key topic. Alongside the traditional fears about privacy, the question of the ethical processing, collection and use of data in web analytics now plays a bigger…
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million organisations. It has been around since 2008 and is typically used to create, deliver and maintain its users’ software. It is a Git-based code…