If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is, how to use it, and what benefits it brings with it.
What is a Pinterest Tag?
A Pinterest Tag is a piece of code you can add to your website or eshop that allows you to track user interactions with your content on Pinterest. It’s similar to a pixel on Facebook or a measurement code on Google Analytics 4 a Pinterest Tag gives you valuable insights into how people are interacting with your content on Pinterest and allows you to measure the performance of your advertising campaigns.
Benefits of Pinterest Tag:
1. Better ad targeting:
Pinterest Tag allows you to collect data on what products or content users are viewing on your site. You can use this information to create more targeted ad campaigns, resulting in increased efficiency and lower advertising costs.
2. Conversion measurement:
With Pinterest Tag, you can track conversions such as purchases, signups, or downloads of your e-books. This allows you to see exactly how successful your campaigns are and how much profit they are bringing you.
3. Optimization of campaigns:
Based on the data from the Pinterest Tag, you can adjust and optimise your advertising campaigns. For example, you can identify the optimal way to reach your target group or find out which products are the most popular.
4. Retargeting:
The Pinterest Tag allows you to do retargeting, which means showing ads to people who have already visited your website or e-shop. This greatly increases the chances of making the desired conversion, because you are reaching users who have already shown interest in your products or services.
How to set up a Pinterest Tag:
1. Create an account:
First, you need to have a Pinterest account and create a Pinterest Business account if you don’t already have one.
2. To get the code:
After logging into your Pinterest Business account, download the Pinterest Tag code. You can find it in the “Ads” and “Conversions” sections. Then choose the option: “Add code to the web page.”
<!-- Pinterest Tag -->
<script>
!function(e){if(!window.pintrk){window.pin
trk = function () {
window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var
n=window.pintrk;n.queue=[],n.version="3.0";var
t=document.createElement("script");t.async=!0,t.src=e;var
r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
pintrk('load', '1234567890123', {em: '<<EMAIL_ADDRESS>>'});
pintrk('page');
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt=""
src="https://ct.pinterest.com/v3/?tid=1234567890123&noscript=1"/>
</noscript>
<!-- End Pinterest Tag -->
3. Adding the code to the website:
Insert the code on your website or e-shop, preferably between the header (head) and the end mark (body) of the HTML code. This can be done quite easily through Google Tag Manager.
4. Event configuration:
Set up tracking for events you want to measure, such as purchases, registrations, or specific page views.
5. Testing:
Make sure the Tag is working properly and that data is being collected. You can test them by adding a URL address in the “Test event” section.
6. Data Analysis:
After a few days or weeks of data collection, you can start analyzing the data and use it to optimize your campaigns.
But if you don’t want to set up a Pinterest tag yourself, leave it to us!
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Setting up a Pinterest tag may seem simple, but there are many pitfalls behind the whole process.
Options for measuring individual interactions:
The Pinterest Tag allows you to measure several key interactions:
1. Visiting the site:
Here you can measure which pages on your website users visited after being redirected from Pinterest.
2. Conversion:
Measuring actions such as purchases, registrations, downloads, or other goals you have set.
3. Retargeting:
It identifies users who have visited your website and allows you to display relevant ads on Pinterest.
4. Engagement:
Measuring interactions with your content on Pinterest, such as repins, comments and shares.
5. Clicking on the advertisement:
It tracks how people respond to your Pinterest ads, whether they click on them and come to your website.
Using the Pinterest Tag can increase the effectiveness of your advertising campaigns on Pinterest and strengthen your position on this popular visual social network. Tracking user interactions allows you to better understand what works and what doesn’t and optimise your marketing strategy for better results.
With the Pinterest Tag, you get key information about how users interact with your brand on Pinterest, thereby increasing the success of your advertising campaigns. However, remember to follow privacy rules and ensure that your tracking complies with applicable privacy laws and regulations.