If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is, how to use it, and what benefits it brings with it.
What is a Pinterest Tag?
A Pinterest Tag is a piece of code you can add to your website or eshop that allows you to track user interactions with your content on Pinterest. It’s similar to a pixel on Facebook or a measurement code on Google Analytics 4 a Pinterest Tag gives you valuable insights into how people are interacting with your content on Pinterest and allows you to measure the performance of your advertising campaigns.
Benefits of Pinterest Tag:
How to set up a Pinterest Tag:
1. Create an account:
First, you need to have a Pinterest account and create a Pinterest Business account if you don’t already have one.
2. To get the code:
After logging into your Pinterest Business account, download the Pinterest Tag code. You can find it in the “Ads” and “Conversions” sections. Then choose the option: “Add code to the web page.”
<!-- Pinterest Tag -->
<script>
!function(e){if(!window.pintrk){window.pin
trk = function () {
window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var
n=window.pintrk;n.queue=[],n.version="3.0";var
t=document.createElement("script");t.async=!0,t.src=e;var
r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
pintrk('load', '1234567890123', {em: '<<EMAIL_ADDRESS>>'});
pintrk('page');
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt=""
src="https://ct.pinterest.com/v3/?tid=1234567890123&noscript=1"/>
</noscript>
<!-- End Pinterest Tag -->
3. Adding the code to the website:
Insert the code on your website or e-shop, preferably between the header (head) and the end mark (body) of the HTML code. This can be done quite easily through Google Tag Manager.
4. Event configuration:
Set up tracking for events you want to measure, such as purchases, registrations, or specific page views.
5. Testing:
Make sure the Tag is working properly and that data is being collected. You can test them by adding a URL address in the “Test event” section.
6. Data Analysis:
After a few days or weeks of data collection, you can start analyzing the data and use it to optimize your campaigns.
But if you don’t want to set up a Pinterest tag yourself, leave it to us!
We will be happy to help you with this and at the same time you entrust yourself to professionals.
Setting up a Pinterest tag may seem simple, but there are many pitfalls behind the whole process.
Options for measuring individual interactions:
The Pinterest Tag allows you to measure several key interactions:
Using the Pinterest Tag can increase the effectiveness of your advertising campaigns on Pinterest and strengthen your position on this popular visual social network. Tracking user interactions allows you to better understand what works and what doesn’t and optimise your marketing strategy for better results.
With the Pinterest Tag, you get key information about how users interact with your brand on Pinterest, thereby increasing the success of your advertising campaigns. However, remember to follow privacy rules and ensure that your tracking complies with applicable privacy laws and regulations.
