It is no news that artificial intelligence (AI) is becoming an increasingly important tool in many areas, and web analytics is no exception. AI has the potential to make the processes of data collection, analysis and reporting more efficient and better, and so to bring…
Using Artificial Intelligence (AI) in Web Analytics Read more
In a digital world where users navigate across various online platforms, it is crucial for businesses to understand their users’ behavior. This knowledge enables them to create relevant strategies, target their audience more effectively, and optimize the user experience (UX). To achieve this essential perspective…
Cross-platform Analytics: A Comprehensive View of User Behavior Read more
Google Workspace, formerly G Suite, offers a dynamic set of cloud-based productivity and collaboration tools. It has revolutionized the way we work and communicate, providing a range of features and benefits for both individuals and businesses. We use Google Workspace in our work every day…
Deepnote is an online programming environment. It is a simple tool for teams where users can connect, explore and analyse their data together. They can create real-time versions and easily share and present the edited output to end users. Which package would be most suitable…
Predictive analysis is a statistical technique that uses historical data to predict future events or trends. It uses various machine learning models and statistical methods that can identify patterns and correlations in the data and, on that basis, predict future results. In this article we…
Predictive Analysis and Forecasting: The Path to Better-Informed Decisions Read more
For your e-commerce to grow, every investment in marketing and website optimisation must translate into tangible results. How do you do that? This is where measuring return on investment (ROI) comes in. It allows companies to analyse the effectiveness of their marketing activities and make…
Measuring Return on Investment (ROI) in E-Commerce: What Really Pays Off? Read more
Graphic design is no longer just the domain of professionals, and thanks to tools like Canva it is opening up to the general public. This graphic tool is an online platform that makes it easy for everyone, from beginners to experienced designers, to create graphic…
Canva: A Revolution in Graphic Design for Everyone Read more
Another year has come and gone and we are here once again to recall the main milestones in the development of Archetix. A lot has happened in 2023, and my colleagues and I would like to share with you these insights, news, changes and the…
Microsoft UET (Universal Event Tracking), often called Bing Tag, is a tool that provides advertisers on the Bing platform with the ability to track and analyse user behaviour on websites. This functionality is key to effectively managing ad campaigns and optimising ad performance on Bing…
Predictive data analysis has become an integral part of web and data analytics. This innovative method of analysis relies on processing historical data and creating models that predict future trends, user behavior, and outcomes based on this information. Web and data analytics are becoming increasingly…
Predictive Data Analysis: The Courage to Predict the Future Based on Numbers Read more