There are many platforms for creating and managing websites today, so we have prepared a short list of how some platforms work. Specifically, these are Shoptet and WPJshop. Each of these platforms has its own advantages, disadvantages or different customer focus. You can read our…
From 2020, Dataform is part of the Google Cloud Platform. Dataform has developed a platform that facilitates the management and transformation of data warehouses using SQL. This tool, now known as part of Google Cloud, is revolutionising the way companies approach data integration and analytics…
Efficient data warehouse management with Dataform: integration into Google Cloud Read more
In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and data analytics to obtain detailed statistics and insights into their customers’ behavior, seeking valuable information to enhance their products and services. However, there’s a…
The Dilemma of Collecting More Data Than Necessary Read more
Update 24 April 2024: the end of third-party cookies is, according to new information, being pushed to the beginning of 2025. So we will have to wait a while for the changes. At the moment there is a lot of talk about Consent Mode v2…
Consent Mode v2 and the End of Third-Party Cookies: New Pitfalls for Advertising Systems Read more
Data market means exactly what everyone imagines it to mean – a digitally accessible marketplace within a company where employees can “buy” the data they need for their work. So-called data marketplaces typically offer different types of data for different markets and from different sources…
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is…
Pinterest Tag: Increase the success of your Pinterest campaigns Read more
In a digital universe full of data and online adventures, the ethics of using this information is becoming a key topic. Alongside the traditional fears about privacy, the question of the ethical processing, collection and use of data in web analytics now plays a bigger…
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million organisations. It has been around since 2008 and is typically used to create, deliver and maintain its users’ software. It is a Git-based code…
In the constantly evolving world of digital analytics, Google Analytics plays a key role. It helps companies understand user behaviour and make data-driven decisions. Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) are two options from Google. Each is designed to suit specific…