Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
This article focuses on the main benefits of connecting advertising platforms with Shoptet. It describes the basic procedure for connecting the data and gives tips on best practice for tracking conversions and optimising advertising campaigns using the connected Shoptet data. At a time when competition…
Connecting Advertising Platforms with Shoptet: The Key to More Effective Marketing Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
In our previous article we introduced what the Measurement Protocol (MP) actually is, what its pros and cons are and how it can be used, including specific examples. Now let's look at how an MP setup is actually done. Before you start setting up the…
Smartlook published (17.9. 2020) without any major launch the possibility to use REST API for downloading data from Smartlook. This takes the possibility of using the tool to the next level, where the data is no longer only in the tool but part of it…
In a digital world where users navigate across various online platforms, it is crucial for businesses to understand their users’ behavior. This knowledge enables them to create relevant strategies, target their audience more effectively, and optimize the user experience (UX). To achieve this essential perspective…
Cross-platform Analytics: A Comprehensive View of User Behavior Read more
We often talk today about “data-driven business/project/marketing management”, how “we are data-driven” or that “we make decisions based on data”. But to do all this, you need the very data that is necessary to get. As many experts and studies have shown, the most valuable…
What does a meaningful measurement strategy include? Read more
Update 24 April 2024: the end of third-party cookies is, according to new information, being pushed to the beginning of 2025. So we will have to wait a while for the changes. At the moment there is a lot of talk about Consent Mode v2…
Consent Mode v2 and the End of Third-Party Cookies: New Pitfalls for Advertising Systems Read more
The most common problem in Google Ads that seriously affects the performance of dynamic remarketing and Smart campaigns. Due to the legislative adjustment of cookies, and the associated need to adjust and revise the measurement of web analytics on the website, we come to a…
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to set up such a tool and how to use it to run effective campaigns. In this article, you’ll learn what a Pinterest Tag is…
Pinterest Tag: Increase the success of your Pinterest campaigns Read more