Your e-shop works, orders keep coming in, customers pay. And yet you feel that every new feature takes longer than before, the website keeps slowing down and your developers are afraid to deploy. Most e-shops only deal with a redesign when it is too late…
E-shop Technical Debt: Why an Old Website Is Not the Worst Part Read more
Companies that start working with data systematically usually run into the same question sooner or later: Should we hire an in-house analyst, or work with an external analytics team? From our experience, though, this is not an either–or decision. The best results come from companies…
Internal Analyst vs. External Team: Why the Best Results Come from Combining Both Read more
Perhaps you have a website or an e-shop. Perhaps you invest money in advertising, social networks or content. But do you really know what is happening on your website? How many people visit it, where they come from, what interests them and why in the…
On 19 August 2025 Microsoft Clarity announced a major novelty: integration with Google Consent Mode. This novelty was supposed to launch as early as mid-September. Thanks to it, Clarity can read and respect on its own the user consents that you set up through the…
Microsoft Clarity Has Started to Require Consent from Your Cookie Banner Read more
Black Friday, Cyber Monday and Christmas are approaching, and with them the biggest sales opportunities of the year. You have your campaigns ready, budgets approved, discounts set. But how will you evaluate what really works? Are you making decisions based on accurate data, or just…
The Importance of the Data Layer Before Launching Campaigns for Big Events Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more
Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
Let’s build on our recent articles today and look at how to counter the potential loss of measured data caused by consents or blockers and how to strengthen the protection of sensitive data not only within technology companies. Server-Side Google Tag Manager (SGTM) is a…
Prevent Data Loss with SGTM — Server Side Tag Manager Read more
Yes, it does. But it can have both a positive and a negative effect. No, you still need user consent to collect data that is subject to consent, but the accuracy can be higher than with client-side measurement. Server-side can be implemented for most of…
Server-Side FAQ: Answers to Frequently Asked Questions Read more
In today's article we compare server-side and client-side measurement, following on from the previous article, where we covered server-side measurement in general terms. Client-side measurement is easy to implement using JavaScript libraries and tags that can be inserted directly into the code of the website…
Server-Side vs. Client-Side Measurement: Which Approach Is Right for You? Read more