UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Data processing and transformation within ETL processes is performed in a wide range of tools – for example, Google BigQuery, Keboola or Data Studio. For clarity, easy control of the entire data flow and easier orientation when editing or managing, it is important for us…
Visualization of ETL process in AppScript environment Read more
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started to feel the limits of Excel or online spreadsheets? And do you use all your data? If you answered YES to all three questions, then…
Data Connection from Marketing Systems and Databases Read more
In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno. We don’t like wasting the skills of handy analysts. If you feel about it the same way, and still don’t want to manually go through…
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
Unifying web analytics across Molson Coors projects Read more
How does a customer navigate through my website? How effective are my advertising campaigns? Is the customer proceeding with the purchasing process correctly and without problems? How do I customize my website to boost sales? All of these, and much more, are questions that web…
Updated: 19 March 2020 18:52 Thanks to Petr Krauz for valuable comments and additions to some sections. The Archetix team is trying in this period to help clients, smaller and larger companies, whose plans, work and income have been significantly complicated by the current COVID-19…
Marketing and Analytics in Times of Crisis + a Managers’ Overview to Check Read more
At the end of March 2019 Google released a new trigger (a rule of behaviour) for Google Tag Manager (GTM) called Trigger Group. Let us take a look at what it does. This trigger brings nothing groundbreakingly new to GTM. I had expected it ever…
An evergreen topic of many analytics and marketing blogs. A case study for the drawer or a really useful thing? What do Archetix say? It can be done, BUT without the user’s consent to share their location from the browser it is useless. In the…