Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
In the digital age, where data is a vital resource for innovation and decision-making, the protection of privacy and personal data has become a key concern for individuals, companies and regulators alike. In response to growing concerns about data protection, regulations such as the GDPR…
WordPress has become one of the most popular platforms for building websites thanks to its simplicity, flexibility and wide range of available plugins. When implementing web analytics on a WordPress site, it is important to understand the advantages, disadvantages and the tools needed for collecting…
Web Analytics on the WordPress Platform: Advantages, Disadvantages and Necessary Plugins Read more
Raw data is a very common topic these days. Google Analytics 4 is Google's new analytics tool, and with it came a new data model. The new data model brought the possibility to take all the data and export it to BigQuery, which is part…
In the first part of the article on Google Signals, we described in detail which services within Google Analytics this feature enables. To recap – it allows owners of websites and apps to monitor user activity across different devices. The service connects information about user…
Google Signals is a service within Google Analytics 4 which, once switched on, allows the property owner to monitor the activity of app users and website visitors and to match together information about the activities of one user across their different devices, such as a…
A UUID is as unique as, for example, a fingerprint. It is a 128-bit string designed to identify across all platforms, applications, devices and universes. By assigning a UUID parameter you can identify user behaviour very quickly and easily. In modern web and data analytics…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more
Thanks to modern web analytics tools you can obtain valuable information about what is happening on your website, what information or products the customer is interested in and where they came from. You get the chance to offer them goods they showed interest in but…
Benefits of Web Analytics: How to Increase Your Profits? Read more