TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
Smartlook has come up with another great new feature that puts it on a par with the big competitors and with environments for developing and measuring mobile apps such as Google Firebase (specifically the Crashlytics or Error Reporting module), Sentry, Raycast or Bugsnag. From the…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
All conferences are always a great opportunity for us to draw inspiration for the coming months. That is why we are glad when one big conference per season is interspersed with meetups, which tend to go into more detail on a specific topic. That then…
NASA Space Apps Challenge is a weekend-long hackathon held in cooperation primarily with NASA, ESA and other space agencies around the world on 1–2 October 2022. This year, for the first time, this unconventional hackathon was also held physically in the Czech Republic, in the…
NASA Space Apps Challenge 2022 – Can AI preserve our science legacy? Read more
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you were used to in GA3 are not yet in GA4. Some of these features make data analysis difficult and cause wrinkles for many specialists. These…
Analytics and working with data have been a big topic in recent years, which is of course a good thing. Measuring and evaluating data is more or less there for anyone who has a business tied to an online environment. Both an owner of a…
Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly so they don’t lose valuable data unnecessarily. Very often we encounter incorrect setup of the tools, but also incorrect use and wrong view of the…