Your e-shop works, orders keep coming in, customers pay. And yet you feel that every new feature takes longer than before, the website keeps slowing down and your developers are afraid to deploy. Most e-shops only deal with a redesign when it is too late…
E-shop Technical Debt: Why an Old Website Is Not the Worst Part Read more
Are you creating dozens of beautiful visuals for your campaigns, launching ads and hoping for maximum profits, but the numbers in your e-shop don’t quite match the enthusiastic reports from social networks? In this article we look in detail at why Meta’s modern Andromeda architecture…
You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Artificial intelligence in marketing is no longer the music of the future but daily reality. Plenty of companies jump on the Performance Max or Meta Advantage+ wave, but the results don’t come. Are you wondering why competitors’ campaigns generate orders while yours only spend the…
No Quality Data, No AI: How to Prepare Marketing Campaigns for Automation Read more
On 19 August 2025 Microsoft Clarity announced a major novelty: integration with Google Consent Mode. This novelty was supposed to launch as early as mid-September. Thanks to it, Clarity can read and respect on its own the user consents that you set up through the…
Microsoft Clarity Has Started to Require Consent from Your Cookie Banner Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more
Are you preparing discounts and advertising campaigns for Black Friday? Great. But do you know how many potential customers will slip away just before completing a purchase? Conversion rate optimisation (CRO) is no add-on, it is the foundation that decides whether you get hundreds of…
Black Friday Without Lost Data: Squeeze the Most Out of Your Traffic Read more
Christmas campaign investments come to CZK 2 million. Facebook reports 500 conversions, Google Analytics shows 350 and the e-shop records 420 actual orders. Which number do you believe? And which channel brought the most valuable customers? Dozens of companies face this situation every year, launching…
Your Christmas Campaigns Will Make No Sense Without a Measurement Strategy Read more
Imagine you are the captain of a ship and a storm is approaching. You have two options – rely on old navigation that occasionally drops out, or invest in a reliable system that will guide you safely through even the worst weather. For e-commerce, the…
Server-Side Tracking: Why It Matters Especially in Q4 Read more