In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud services including computing, data storage, data analytics and machine learning along with a suite of management tools. In our opinion, it no longer makes sense…
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
Given the current state of emergency, we at Archetix have also freed up some capacity and are trying to help where it is needed most. We realise that there are many schools and companies that were caught by surprise by the sudden restriction of in-person…
The story of how we said goodbye to all the Trellos, Teamworks, BaseCamps and Asanas and are now cruising along on the nice Czech Caflou! You could almost say that not only in grocery shopping, but also in choosing technologies and platforms, you can buy…
As you may have read on the Czech internet, Seznam came out in April 2017 with a novelty in the form of Seznam Webmaster. This platform, or interface if you like, can be compared to what Google Search Console offers. Its main function at the…