If you want your business to succeed in the digital world, you need to track where the visitors to your website come from, what they do on it and whether they buy. For every such piece of information and every tool you use, you need…
What Is Google Tag Manager, How to Set It Up and How Does It Work? Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more
Imagine Excel with millions of rows of data. It would drive you mad, but there is a tool that can find its way around it without any problem. BigQuery is a data warehouse from Google. It can work with huge amounts of data quickly and…
What Is BigQuery? How the Google Cloud Tool Works and How to Store Data in It Read more
In digital marketing, accurately measuring campaign effectiveness is the foundation of success. But how do you tell whether a visitor came from an organic Facebook post, a paid ad or a newsletter? The answer is UTM parameters. In this article we explain in plain language…
What Are UTM Parameters and What Are They Good For? Read more
Do you have a beautiful website or e-shop, invest in advertising and bring in visitors, but sales just don’t click? Perhaps the problem is that you are not paying attention to conversion rate optimisation. It is a process thanks to which you can turn more…
Conversion Rate Optimisation (CRO): How to Start in 4 Steps Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
Are you wondering how to better visualise and analyse the data from your website or e-shop? Do you need to monitor the performance of online marketing campaigns regularly, but have neither the time nor the expertise to set up complicated analytics tools? Looker Studio (formerly…
Looker Studio (Google Data Studio): What It Is and How GA4 Data Visualisation Works Read more
Did you know that 80% of your revenue comes from just 20% of your customers? Imagine you could determine exactly who they are. And what's more – that you knew which customers only need a gentle nudge to join those elite 20% as well. This…
Market Segmentation: What RFM Analysis Is and How to Segment Customers Read more
In our everyday lives we meet artificial intelligence (AI) more and more often. When Netflix recommends a film, Facebook shows you an ad for a product you were thinking about recently, or when you use a voice assistant on your phone, artificial intelligence is working…
How AI Works: What Artificial Intelligence Is and What It Can Do Read more
Let’s build on our recent articles today and look at how to counter the potential loss of measured data caused by consents or blockers and how to strengthen the protection of sensitive data not only within technology companies. Server-Side Google Tag Manager (SGTM) is a…
Prevent Data Loss with SGTM — Server Side Tag Manager Read more