WordPress, one of the most widely used content management systems in the world, offers a wide range of features for building and managing websites. One of the most important elements that has revolutionised website building is the Elementor Page Builder, which makes it possible to…
WordPress and Elementor: The Power of the CMS and Key Plugins for Efficient Web Building Read more
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more
At Archetix we use the Dashlane tool and app as our password manager. It is a simple solution for protecting all of our company data. It makes managing employees easy, generates random passwords and offers two-factor authentication. You can share passwords with the members of…
Data transformation for Business Intelligence is essential today for companies that want to gain valuable information from their data and use it in their decision-making. Business Intelligence (BI) is one of the most effective ways of achieving this goal. BI allows companies to obtain, analyse…
Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
Self-service analytics arose from the need for non-technical employees within a company to use Business Intelligence. It therefore allows users across the organisation to access data and create insights without the intervention of a technical expert, external consultants or IT. We class self-service analytics as…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
We at Archetix use the Slack tool constantly in our everyday work. It is a tool that improves the way we collaborate with people inside and outside our company. It does not matter whether our team members work from the office, from a train or…
Smartlook has come up with another great new feature that puts it on a par with the big competitors and with environments for developing and measuring mobile apps such as Google Firebase (specifically the Crashlytics or Error Reporting module), Sentry, Raycast or Bugsnag. From the…